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Pavlina believes that it’s all about the human experience.

Working as a Change Management Consultant for the last 18 years, Pavlina’s expertise lies in putting the Human Experience at the heart of the Business and Digital Transformation dynamic.

Pavlina is a CCXP-certified CX professional in addition to her Prosci qualification in Change Management; her career always puts people at the heart of organizational change.

As a CCXP-certified professional, Ana consults global businesses across different sectors, helping them achieve their goals: be more customer-centric, carry out business transformation, design and improve their customer journeys, and set the CX programs combining CX consulting best practices with innovative technologies.

Ana has more than 17 years’ experience working in consultancy, helping clients to get closer to their customers. From the start of her career as a Customer Engagement consultant and Project Manager she helped to optimize customer-facing internal business processes to provide better customer service; aligning with the customer's perspective, as a passionate CX advocate.

Customer experience has always been at the heart of Eytan’s career and his passions; from his proven track record in international technology implementation projects through to his work as a business consultant supporting clients in their digital transformation journey, aligning business goals with the customer experience.

As a certified CCXP professional, Eytan created Cemantica to help organizations from different sectors understand and transform their customer journeys through best practices and innovative technologies.

A true evangelist and thought leader, Eytan speaks and writes regularly within CX industry media with authority and passion, is a trusted and respected judge at global CX awards, plus mentors fellow CX professionals and start-ups to spread the power of customer experience.