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Customer Journey Management that drives business value with AI technology and CX consulting

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Customer Journey Management technology and services provided by CX professionals, ready to support your initiatives

Transform Customer Experience into measurable business outcomes, automating journey value management from strategy through execution with integrated technology, expert guidance and continuous learning.

Cemantica software

Cemantica Software

A modular end-to-end AI-powered Customer Journey Value Management Platform (JVMP).

Journey Value Management Platform
Cemantica learning

Cemantica Learning

Public and in-house Customer Experience training and resources to engage people in a CX culture.

CX Training
Cemantica consulting

Cemantica Consulting

Our experts deliver value through our customized Learn-Try-Apply approach to CX Consulting.

CX Consulting

Meet some of our customers

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Your Customer Journey Value Management continuous improvement approach 

Define

Define

CX Strategy, CX Maturity, Journey Portfolio, CX Governance

Design

Design

Personas, Journeys, Insights, Opportunities

Execute

Execute

Solution ideation, Project management, Journey Orchestration, Agents and Channels

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Measure

Journey Analytics, Sentiment Analysis, Alerts and Triggers, ROI Measurement

Journey Optimization blue

Optimize

Journey refinement, AI recommendations and predictions, Machine Learning, Journey simulations

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Cemantica Journey Value Management software

Transform customer journeys into competitive advantage with Cemantica. 

Unify strategy, journey design, orchestration, insights, execution, measurement and engagement in one AI-powered Journey Value Management Platform (JVMP) with built-in Journey Value Boosters.

Cemantica is a unique Journey Value Management Platform that allows you to start with strong CX fundamentals, then scale as your organization grows.

Easier, smarter, better.

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Define CX strategy

Follow Cemantica's proven methodology to master experience management. Start by defining your CX strategy, brand values, and creating your journey portfolio with micro and macro customer journeys maps. 

CX Governance
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Journey Maps and Personas

Kick start journey design by choosing key journeys and Personas, uncover experience frictions, identify Opportunities for improvement. Work smarter with templates and Alex AI to automate journey mapping and ideation.

Journey Mapping
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Plan Journey execution

Transform the Opportunities into Solutions and prioritize them based on a cost / benefit analysis model focusing on those that will have the highest impact on business performance and Customer Experience. 

Opportunities and Solutions
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Data integration

Integrate customer, employee and operational data for better decisions and continuous improvement. Over 70 connectors link data from journey orchestration, CRM, VoC and task management solutions.

Data-driven Journeys
Improvement opportunities

Extract insights

Unify customer data in Journey Insights Hub to automatically generate customer journey insights. Build smarter journeys by combining your data with external data (Google Reviews, Trustpilot, etc.) and imported content.

Journey Insights Hub
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Journey Orchestration

Transform insights into action. The Journey Orchestration booster automatically identifies Opportunities, generates Action lists and delivers real-time recommendations so customers receive the message at the right moment.

Journey Orchestration
Touchpoints

Customer Engagement

Deploy AI agents and tools to engage customers instantly. The Cemantica Engagement booster enables sending personalized emails, launch surveys, manage projects etc. from one platform, powered by live journey insights.

Cemantica Engagement
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Journey ROI and analytics

Measure what matters. Smart Analytics and ROI calculations quantify CX initiative impact and value. The Value Measurement booster analyzes performance drivers, simulates scenarios and improves decisions and outcomes.

Measure Value
Personalization

Journey AI

Alex AI automatically turns data into Journey Maps, Personas and ideates Opportunities, generating improvements. Alex AI Pro orchestrates journeys, answers questions, highlights ideas and recommends next steps.

Power of AI
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Cemantica. Transforming our Customer Experience passion into your business success

We believe positive, personalized customer experiences lie at the heart of business transformation. 

With our innovative platform, our learning academy and our CCXP-qualified Consultants, Cemantica empowers organizations gain a better, deeper understanding of customer needs and behaviors, turning those insights into profitable opportunities to improve Customer Experience and achieve your business goals through the entire customer relationship lifecycle. 

Our unique CX Consulting practice and Learning Academy offer best practice Workshops, training courses and tailored consulting support to help you define, design and execute better experiences.

We understand you. With our deep experience and industry templates across multiple sectors such as Financial Services, Retail, Healthcare, Hospitality, Professional Services, Technology and Non-Profit, you are in good hands.

More than a customer journey management platform, discover Cemantica. 

Who We Are
CX Consulting
Contact Cemantica
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Customer Journey Management expertise; built on solid foundations and boosted by a powerful CX network

Fully certified, Cemantica’s strategic and operational partnerships with market leaders in technology and business management means that our customers benefit from complete support in driving your CX goals to become more customer-centric.

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Strategic Alliances

Customer Experience Consultancy
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Strategic Alliances

DFSA
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Strategic Alliances

Experience Catalysts
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Technology Partners

Medallia
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Technology Partners

Qualtrics
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Technology Partners

Microsoft
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Technology Partners

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Certifications

Cxpa
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Certifications

Iso certified

Would you like to become a Cemantica partner? Find out more...

Become a partner

Learn and grow your Customer Experience knowledge with Cemantica

In this fast moving world where customer demands change and no matter how CX-mature your organization or team is, there is always more to learn. 

“How to improve Customer Experience through Journey Management?” is a constantly asked question that we aim to answer through our comprehensive CX training program of learning, delivered both virtually and in-person, with concrete examples using our Journey Value Management Platform too.

Constantly updated, our focused lessons and practical, interactive training courses are led by industry experts and our own CCXP consultants.

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Lessons
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Bootcamps
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Masterclass
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Resource
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The value of Customer Journey Management with Cemantica

The business impacts of both adopting a Journey Management approach AND using Journey Management tools, such as the Cemantica platform, can be split into both direct and indirect benefits, all of which can be quantified and aligned with business KPIs.

Direct productivity gains include saving time by moving away from manual journey mapping, to improved collaboration and faster time to executing improvements. Indirect impacts, such as reduced customer churn rate, increased loyalty and advocacy support multiple metrics across the business.

Our team are happy to provide you with tailored forecast simulations based on your needs.

Efficiency

Efficiency up 90%

According to Forrester, mapping a customer journey manually takes on average 72 hours.

Collaboration

Collaboration up 80%

According to McKinsey, employees spend on average 1.8 hours per day looking for information.

Profitability

Profitability up 60%

According to Deloitte, organizations that are not customer-centric are 60% less profitable.

Read the Blog Journey ROI

Marrianne de Korte, Customer Journey Manager

Telesure Investment Holdings

Cemantica goes a step further to support us building customer journey excellence. Alex is a source of inspiration, by sharing insights we may not source internally and unlocks time for enriching maps and governance.

Luis Enrique Oliva, Regional CX Lead

Unicomer

Cemantica has revolutionized the way we approach Customer Experience, providing a seamless and insightful solution for mapping, managing and optimizing customer journeys. With Alex the platform has become even more powerful.

Jessica Herchenroeder, Director of Customer Insights

Inteleos

With Cemantica, I can visualize the purpose behind creating maps. It’s user friendly and intuitive with the ability to create engaging content. Alex AI makes creation quick with minimal finessing, allowing for more robust depictions.