Journey Mapping Fundamentals

Bottom Curve


(Start) 16:00

16:30 (End)

(Timezone) GMT
30 minutes


This express lesson is a great kick start for mapping your own customer journeys and understanding why they're so important. Learn about the how Customer Journey Mapping fits in customer experience management, discover best practices and step-by-step for mapping your customer journeys, plus the essentials you need to know to start mapping with hands-on examples and a Q&A.


Who's it for?

This Lesson is right for you if:

- You are in a CX related role in your organization

- You looking to know more about building the foundations of CX and journey mapping

- You want to get started on mapping your customer journeys but not sure where to start

- You want to achieve more alignment across the organization

- You want to grow your expertise in CX and want to see what's possible when building your program

What will you learn?

You will learn

- The role of journey mapping in CX

- How to map on the Cemantica customer journey mapping tool

- Customer Journey mapping methodology and best practice