Cemantica announces the acquisition of Blue Green, experts in Digital Journey Optimization

Paris, France – September 15, 2026

Following the acquisition of Luminoso in May 2026, Cemantica continues its strategic expansion in the US with the acquisition of Blue Green, a leading digital experience optimization firm. 

A new milestone in Cemantica's growth journey 

Cemantica, the leading provider of AI-driven Journey Value Management Platforms (JVMP) announced today the acquisition of Blue Green, an experience optimization and journey analytics leader specializing in enhancing digital experiences and driving measurable ROI for global brands.  

Headquartered in Cambridge, Massachusetts, USA, Blue Green brings a unique and highly powerful approach to digital experience optimization, further strengthening Cemantica’s end-to-end Journey Value Management Platform across its data analytics, decision and action layers. 

Strengthening Cemantica's MIT-rooted innovation network

Founded in 2009 by Jeff Eckman, Blue Green is another technology company from the MIT innovation ecosystem, joining Luminoso as part of Cemantica's growing network of US-based, research-driven acquisitions. 

Proprietary technology that powers journey optimization

Blue Green holds several patents in customer journey analytics and has developed proprietary technology that visualizes and measures the impact of each step in a customer journey, highlighting key opportunities for improvement.

Like Cemantica, Blue Green serves enterprise B2C, B2B, and B2B2C clients. The company brings over 15 years’ of expertise serving large, high-profile clients in financial services, healthcare, consumer and technology and will play a central role in delivering new Journey Analytics and Optimization solutions to Cemantica's entire client base. 

Accelerating the future of Customer Experience

The Cemantica team is excited about this acquisition, which strengthens the highly innovative and unique JVMP solution with new AI and journey optimization capabilities.  

About Cemantica

Cemantica is the market-leading SaaS company delivering an AI-driven Journey Value Management Platform (JVMP), empowering organizations worldwide to seamlessly align customer experience with their operating model.

JVMP stands alone in the market as the only solution that unites journey design with a full suite of activatable boosters - orchestration, insights, feedback collection, data analytics, client engagement and value measurement - enabling organizations to scale their journey operations as they evolve.

Cemantica also introduced Alex AI Pro, a conversational and agentic AI assistant that empowers teams by driving customer experience initiatives forward and accelerating execution capacity.

To ensure customers maximize the value of the platform, Cemantica complements its technology with dedicated CX learning and consulting services, guiding organizations toward best-in-class adoption and outcomes.

Headquartered in Paris, with offices across North America and MEA, Cemantica partners closely with leading industry players and associations to drive customer experience innovation on a global scale.

About Blue Green

Blue Green is an experience optimization and analytics firm helping major brands get maximum value from digital investments since 2009.

With deep expertise serving clients in financial services, technology, consumer, and healthcare, Blue Green identifies new growth opportunities within its clients’ digital experiences and delivers solutions that bring them to life  

Blue Green pioneered a visual-first, patented approach to customer journey analytics, with proprietary technology to make the impact of digital journeys clear at a glance for enterprise teams.

Headquartered at CIC in Kendall Square, Cambridge, Massachusetts, Blue Green serves Fortune 500 and global brands with services and technology that unlock opportunities for exponential growth. 

Media contact

Esther Edelstein
Sales and Marketing Director, Cemantica
esther@cemantica.com