Cemantica acquires Luminoso to create industry's most comprehensive AI-powered Journey Value Management Platform

Paris, France – May 5, 2026

Strategic acquisition enhances Journey Value Management Platform with advanced natural language understanding and experience analytics.

Cemantica, the leading SaaS provider of AI-driven Journey Value Management Platforms, today announced its acquisition of Luminoso, the cutting-edge natural language and experience analytics technology business. Headquartered in Boston, USA, Luminoso is an analyst recognized AI leader with customers across the globe.

This strategic move adds advanced AI insights into the Cemantica Platform for understanding, optimizing and delivering exceptional customer experiences.

Elevating Customer Experience Management to new heights

Cemantica's recently launched its Journey Value Management Platform (JVMP) which has transformed how organizations approach customer experience by integrating journey design, orchestration, data insights, engagement and value measurement into a single platform powered by conversational and agentic AI through its Alex AI Pro solution. The JVMP platform delivers the industry's first true 360-degree view of customer behavior with real-time, automated response capabilities and analytics.

Seamless integration delivers enhanced insights

Luminoso's advanced AI will be fully integrated into JVMP as part of the "Journey Insights Hub” Booster, enabling organizations to aggregate operational, transactional and behavioral data from multiple information systems - including CRM, ERP, ticketing, email, social networks, website and many more platforms - to deliver contextualized insights at the click of a button.

In addition to the integrated solution, Cemantica will continue to offer Luminoso's capabilities as a standalone solution for organizations seeking targeted natural language understanding capabilities.

Discover how the Cemantica Journey Value Management Platform (JVMP) and the Cemantica Journey Insights Hub booster can drive measurable results. 

Learn more about Journey Value Boosters or reach out to us at info@cemantica.com

About Cemantica

Cemantica is a market leading SaaS company providing an AI-driven Journey Value Management Platform (JVMP) used by organizations globally to automatically align customer experience with their operating model.

JVMP is the only SaaS solution on the market that combines journey design with boosters for orchestration, insights, feedback collection, and value measurement - all of which can be activated as organizations evolve their journey operations.

Cemantica also introduces Alex AI Pro, a conversational and agentic AI CX Manager that supports the teams, acting on customer experience initiatives and accelerating execution capacity.

To best support its customers, Cemantica offers CX learning and consulting services to deliver value and help customers make the best use of the technology.

Headquartered in Paris, with offices in North America and MEA, Cemantica collaborates closely with industry partners and associations to drive customer experience innovation worldwide.

About Luminoso

Luminoso specializes in natural language understanding and experience analytics technology, helping organizations extract meaningful insights from customer interactions and feedback across multiple channels.

Powered by advanced AI and machine learning, our platform goes beyond surface-level understanding by understanding language the way humans do, down to the subtle nuances. It uncovers hidden patterns, sentiments, and biases, empowering organizations to make data-driven decisions with confidence.

Headquarters in the US with offices in Boston, Luminoso’s technology was developed from research at the MIT Media Lab and is currently used by Fortune 500 companies to better understand the experiences of the customers in order to shape high return on investment business outcomes.

Media contact

Esther Edelstein
Sales and Marketing Director, Cemantica
esther@cemantica.com