UK Customer Experience Awards 2025

Ana, a CCXP-certified professional with over 17 years of experience in global consultancy, passionately advocates for customer experience. She specializes in guiding businesses to become more customer-centric, facilitating business transformation, enhancing customer journeys and implementing CX programs - combining best practices and innovative technologies.

Ana´s passion at Cemantica is to enhance overall customer satisfaction by providing top customer service with prompt and accurate request resolution, offering guidance during product adoption, ensuring each customer maximizes the Cemantica platform's capabilities to fulfil their CX potential.

As a marketing strategist, with more than 20 years’ experience in highly innovative marketing environments, Esther is convinced that a customer focus and digital transformation are the key drivers to support successful and long-lasting change within an organization.

Throughout Esther’s international career, her passion is to drive companies to innovation and success through pinpoint positioning, brand awareness and efficient marketing programs. Esther believes in the power of Customer Experience to shape marketing & sales strategy and operations to make a difference in competitive markets.