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Eytan Hattem, Cemantica together with Ian Golding, CXC discussed how AI is more than a concept confined to technology experts. Artificial Intelligence has evolved so much that more and more organizations are using it in practical ways to improve productivity of the CX team, to go further with data-driven insights and to provide personalized (at scale) experiences for customers at each touchpoint.
We showed a new and practical way to leverage Artificial Intelligence into the CX Operating model using the CXC framework:
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Customer experience has always been at the heart of Eytan’s career and his passions; from his proven track record in international technology implementation projects through to his work as a business consultant supporting clients in their digital transformation journey, aligning business goals with the customer experience.
As a certified CCXP professional, Eytan created Cemantica to help organizations from different sectors understand and transform their customer journeys through best practices and innovative technologies.
A true evangelist and thought leader, Eytan speaks and writes regularly within CX industry media with authority and passion, is a trusted and respected judge at global CX awards, plus mentors fellow CX professionals and start-ups to spread the power of customer experience.
Ian Golding, founder of CXC is a certified Customer Experience Professional and a globally recognized Customer Experience Specialist, who has spent over twenty years in business optimization working for a variety of corporate organizations
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In association with Customer Experience Consultancy which is an accredited CXPA Recognized Training Provider (RTP), Cemantica is proud to bring you best practice throughout our Learning program.
The CXPA RTP program identifies providers that have met qualifications deemed essential to providing quality training in line with the CXPA Customer Experience framework.
See real, concrete applications of AI use across CX scenarios: creating and enriching personas, building journeys from feedback data, detecting painpoints, ideating solutions to fix issues in the customer experience.
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