Olga is the Founding Director for the European Customer Consultancy, an inventor of the globally certified Agile CX Implementation Toolkit and a founder of the first ever digital CX library called CXpanda. She passionately believes in CX as a business discipline that drives financial, organisational, and social success. 

She promotes this through her training and consulting work, as well as her role as the Executive Director at the Customer Institute, Founding Member for Women in CX, a chair of Judges at the CX Awards, an educator, author and speaker. She gets a lot of inspiration for her work from her international lifestyle, humans in different countries and her family. 

Together with her husband, 2 children, a dog and a cat she has lived in 5 countries and worked in over 20. In her spare time she is an avid potter and a hiker.

Customer experience has always been at the heart of Eytan’s career and his passions; from his proven track record in international technology implementation projects through to his work as a business consultant supporting clients in their digital transformation journey, aligning business goals with the customer experience.

As a certified CCXP professional, Eytan created Cemantica to help organizations from different sectors understand and transform their customer journeys through best practices and innovative technologies.

A true evangelist and thought leader, Eytan speaks and writes regularly within CX industry media with authority and passion, is a trusted and respected judge at global CX awards, plus mentors fellow CX professionals and start-ups to spread the power of customer experience.

As a CCXP-certified professional, Ana consults global businesses across different sectors, helping them achieve their goals: be more customer-centric, carry out business transformation, design and improve their customer journeys, and set the CX programs combining CX consulting best practices with innovative technologies.

Ana has more than 17 years’ experience working in consultancy, helping clients to get closer to their customers. From the start of her career as a Customer Engagement consultant and Project Manager she helped to optimize customer-facing internal business processes to provide better customer service; aligning with the customer's perspective, as a passionate CX advocate.