How to prioritize journey management methodology guide header
Resources / Methodology Guides

How to prioritize in Journey Management

#journey management
Bottom Curve

Best practice on how to use prioritization throughout your Customer Experience framework

This practical Methodology Guide will share some recommendations on how to prioritize within Journey Management, from setting your strategy through to implementing the initiatives to improve experiences. We back the methodologies with steps shown in the Cemantica platform with some top tips for different roles.


What’s inside this How to Prioritize in Journey Management Methodology Guide?

Cemantica experts cover:

  • the different prioritization methods including prioritization matrix, urgent vs. important, cost benefit analysis etc.
  • the importance of setting priorities during strategy, building scenarios and business cases to support your CX Program
  • how using prioritization and hierarchies allows clearer insight and actions during journey mapping
  • how to prioritize what Opportunities and Solutions to implement
  • why a continuous refresh of priorities is important and how data can help
  • how to put theory into practice in the Cemantica platform with step-by-step guidance
How to prioritize journey management methodology guide thumbnail

Enter your details to download the Methodology Guide

Why are prioritization techniques important in Journey Management?


Prioritization is essential for Customer Experience (CX) professionals to focus on high-impact initiatives that deliver value. ​It bridges insights and execution, ensuring resources are allocated effectively.

Organizations often find themselves juggling multiple customer pain points, internal initiatives and improvement ideas - many of which compete for resources. Without a structured prioritization framework, teams risk working on initiatives that feel urgent but are maybe not important when viewed objectively.

A robust prioritization process helps you:

  • Focus on the things that matter most to customers and employees
  • Drive Initiatives that will deliver maximum value to customers and the business
  • Align stakeholders by providing a clear business case for investment

In short, prioritization is the discipline that transforms CX from an aspirational concept into a sustainable practice.

Similar Resources