Lesson Centralize manage your Customer Experience data 1
Lessons

Centralize and manage your Customer Experience data

Bottom Curve

12/02/2026

(Start) 17:00

17:30 (End)
(Timezone) CET
30 minutes
Free
Online

Overview

Your organization collects VoC (Voice of Customer) data or any type of data from multiple sources, maintains various Persona profiles, and develops journeys across different departments and channels. 

How can you centralize and integrate all this data in real-time to establish a single source of truth and effectively define your objectives and coordinate your teams?

In this free online lesson, you’ll see examples of data integration, participate in a Q&A and gain a clear understanding of how you can manage your CX data and follow up on customer sentiment in real-time, for better decision-making.

Speakers

Ana Rodriguez CCXP Cemantica | Customer Success Director and CX Consultant
Blerta Avale Cemantica | Customer Success Manager

Who's it for?

This Lesson is ideal for you if:

  • You hold a CX-related role within your organization
  • You create and enrich your customer journey maps
  • You collaborate with departments such as Customer Insights and Customer Analytics
  • You work with Customer Journey Orchestration platforms (customer feedback tools such as Qualtrics, Medallia, etc.)
  • You hold VoP (Voice of the Process) and VoE (Voice of the Employee) data that you would like to surface in your maps

What will you learn?

  • How to create data-driven maps by integrating VoC data and VoE data
  • How to connect your data to track KPIs at each stage of the journey and monitor customer sentiment for better decision-making
  • How to leverage the Cemantica Journey Management platform as a valuable business tool

Alex AI supports you throughout the journey - learn how Alex AI can become a valuable asset to your team.

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