Employee Experience Masterclass

Bottom Curve


(Start) 14:00

18:00 (End)

(Timezone) GMT
3 hours each day
999 USD


This masterclass will run over 2-days: November 14th & November 16th, from 9AM to 13PM (EST) for both sessions. The timing is perfect for organizations based in USA.

This masterclass is for you if you're keen to really make a difference to the Employee Experience in your organization which results in greater productivity, health and happiness of your colleagues and better business results.

This masterclass will help learners achieve two things:
- A greater understanding of what humans need to have a good work experience
and why this matters
- Practical things everyone can do to improve the employee experience


Who's it for?

This Masterclass is for you if you're keen to validate your existing knowledge, be exposed to global best practice and learn the newest tools, techniques and methodologies of Employee Experience (EX).


All graduates of the course will be given case studies, exercises and stories that bring to life the skills needed to succeed as a CX professional.

You will create a relevant and personalised action plan that can start immediately and you will be able to demonstrate greater knowledge, confidence and credibility in the subject within your organisation.

You will also receive 3 months' free access to the Cemantica Journey Mapping tool that you used in the Masterclass.

What will you learn?

EX - what will the learners actually learn:

The way we are working isn't working:

● Identify the characteristics of a productive and happy work environment and take

a short quiz (which you can use at your place of work) to identify barriers to success.

● Understand the principles applied to ‘work is not a place’ and learn how to review your employee value proposition with this in mind.

● Assess behaviors typically undertaken in the REMOTE first workplace and create a checklist of change for your workplace.

● Learn how to design employee experiences with greater ‘autonomy, mastery and purpose’ for all staff.

The Business Case for good Employee Experience

● Understand how to bring the topic of employee experience to the Board and be heard!

● Learn how to calculate the value of positive ‘employee experience’ projects and initiatives (and the cost of poor employee experience)

● Learn how to manage your stakeholders and influence improvements.

An introduction to the GAS Employee Journey Framework

● What is the GAS framework and why do we need it?

● An introduction to your brain and a bit about how it works

● The role of leaders and managers in the formation of the framework

● Understanding the four ‘employee archetypes’ and designing for relevance, meaning and performance.

The journey from the candidate perspective:

Attract me - my perceptions and why you should be interested in them. Learn the importance of the ‘Employer Brand’ and how to build one.

Convince me - manage my expectations and you’ll gain my trust. Understand how to create an impressive recruitment and selection process.

Get me started - embrace me, who I am, how I do my best work and make sure you set me up for success, every time. Learn how to onboard well however you’re working.

Develop me - train me to be proficient and help me master the skills I need to contribute well. Learn how to cater for different learning styles and create sustainable learning approaches

Nurture me - coach and guide me

Energize me - trust, reward and recognize me. Learn how to explore the employee journey and how to ensure its relevant and meaningful during the employee’s journey

Wish me well - on my next adventure (when I leave). Support me - build my confidence (as I move to another part of the business). Understand the significance of the 100 year life and the reason why ‘leaving must be thoughtful and well done’. –

Practical tools for the seven steps of the framework

  • Who are you? Understanding who your candidate really is? Killer questions and tasks to find out who your candidates are, before it’s too late!
  • What do you expect? Learn how to use the Emotional Culture Deck to explore how new starters want to feel about their work and how they are best managed.
  • The team player. How to use a psychological safety quiz to explore trust in teams.
  • Weather maps © Learn how to understand the experience everyone is having on their journey, to stimulate discussion and take action to improve it.
  • The manager as the coach. Exercises for managers to help their teams flourish.
  • The situational leader. Role play tasks to explore with your teams using this famous Hersey and Blanchard model with a sprinkling of Goleman’s six leadership types.

The critical role of Internal Communication

● Understand the purpose and characteristics of really good internal communications.

● Recognize what you need to do to manage your own internal communications or to effectively work with an IC team to get the best outcomes.

● Learn how to test and learn with internal communications so that you build trust, integrity and confidence with your audience.

The HR Opportunity

● What every CEO needs from their HR leads

● Devise a three month road map in order to improve the employee experience in your business.

● Identify four key projects to complete before our check in which takes place in 10 weeks. Reading list and further task recommendation