Introduction
This Privacy Notice details how Cemantica Customer Experience Management Ltd. ("us", "we", "our" or "Company") collects, uses, processes and discloses information of users of our website, online services, applications, platforms, customer portals and other digital properties operated or controlled by us (collectively, the "Services").
The details of the Company are as follows:
Cemantica Customer Experience Management Ltd.
Dolev 4
MIXER Campus Raanana, 1st floor
Ra’anana 4366204
Israel
info@cemantica.com
By using our Services, you agree to the collection and use of information in accordance with this Privacy Notice. Unless otherwise defined in this Privacy Notice, terms used in this Privacy Notice have the same meanings as in our Terms and Conditions.
We may revise this Privacy Notice from time to time, in our sole discretion. The most current version will take effect as of the date posted on our Website, as reflected in the "Last Revised" heading. Where required by applicable law, we will provide additional notice of material changes. We encourage you to review this page periodically for any updates.
What information we collect
We may collect personal information about you as follows ("Personal Information"). For purposes of this Privacy Notice, Personal Information means information that identifies, relates to, describes, or can reasonably be associated with an identified or identifiable individual. Depending on applicable law, Personal Information may also be referred to as personal data or personally identifiable information. We may also collect information that does not directly identify you, including aggregated, statistical, technical, or usage information ("Other Information"). Where Other Information is combined with Personal Information, we will treat the combined information as Personal Information.
- You may visit and use certain portions of our Services without providing Personal Information. However, certain features, services, customer support functions, or account-related activities may require you to provide Personal Information.
- Voluntary Information: We may collect information that you provide voluntarily, including your full name, email address, phone number, country, company name, job title, account information, and other information you choose to provide. For example, we may collect information when you contact us, request a demo, request a free trial, download resources, communicate with our support team, submit feedback, or apply for a position with us. We use this information to respond to your requests, provide requested services, communicate with you, and manage our relationship with you.
- Device Information: We may automatically collect certain information about your device, software, hardware and network connection when you access or use our Services. Such information may include your Internet Protocol address (IP address), browser type, browser version, operating system, unique device identifiers, device information, access times, referring websites, and other diagnostic data.
- User Activity: We may collect information regarding your activity on our Services, including pages visited, features used, links clicked, searches performed, the date and time of visits, time spent on pages, and information regarding how you interact with our Services. We use this information to understand usage, improve functionality, and enhance user experience.
Legal basis
The Company processes Personal Information based on the following legal basis: processing is necessary for the purposes of the legitimate interests pursued by the Company or by a third party, being those purposes specified below.
How we use the information
We use the information in the manners described in this Privacy Policy. In addition to the purposes listed herein, the information we collect, which may include your Personal Information, is used for the following purposes:
- To provide, and maintain our Website
- To notify you about changes to our Website
- To allow you to participate in interactive features of our services when you choose to do so
- To provide customer support and to respond to inquiries and requests from our Users
- To gather analysis, insights, and other valuable information that enables us to improve, develop, maintain, personalize, and enhance our Website, Services, products, and user experience
- We may create, use, and disclose aggregated, anonymized, or de-identified information that does not identify you for purposes such as analytics, research, benchmarking, improving our Services, developing new features, and other legitimate business purposes
- To monitor the usage of our Website
- To provide you with news, updates, special offers, information about products, services, and events that may be relevant to you, subject to your communication preferences and applicable laws. You may opt out of receiving marketing communications at any time by following the unsubscribe instructions included in those communications or by contacting us
- To detect, prevent, investigate, and address technical issues, security incidents, fraud, illegal activities, misuse of our Services, or any activity that may jeopardize or negatively affect the integrity, security, or availability of our Services
- To investigate violations, enforce our agreements, policies, and terms, protect our legal rights, comply with applicable laws, regulations, legal processes, governmental requests, subpoenas, or other lawful requirements.
Cookies and Related Technologies
Cookies are small data files placed on your device that help us understand how users interact with our Services. We and our service providers may use cookies, pixels, tags, web beacons, and similar tracking technologies to operate our Services, remember preferences, analyze usage, improve functionality, measure performance, and support our marketing communications. These technologies may collect information such as your IP address, browser type, operating system, device information, domain name, pages visited, links clicked, access times, and information regarding your interactions with our Services.
We and our service providers may use different types of cookies, including strictly necessary cookies, preference cookies, analytics cookies, and security cookies. These technologies help us operate our Services, improve performance, personalize user experiences, analyze trends, and understand how users engage with our Services.
Most web browsers allow you to erase cookies on your computer, block Cookies from your computer, or notify you when a Cookie is stored on your computer. If you choose to disable or otherwise block certain Cookies, you may be unable to use, or experience decreased functionality with, parts of the Website.
We use analytics services, including Google Analytics, to help us understand how users interact with our Services, measure performance, and improve our offerings. These third-party providers may collect information about your use of our Services in accordance with their own privacy policies and applicable laws.
You can opt-out of this tracking technology here.
AI Integration and Data Handling
In our commitment to enhance user experience, improve service efficiency, and develop our products and Services, we may use Artificial Intelligence (AI) technologies and related automated systems. To support these capabilities, we may collect and process certain information, including user interactions, preferences, usage patterns, feedback, and other information generated through your use of our Services. This information may be used to enable AI-powered functionality, improve performance, personalize experiences, and automate certain processes. This data helps our AI algorithms to make predictions, personalize content, and automate tasks effectively.
We are committed to protecting Personal Information processed through AI technologies. Information processed through AI systems is handled in accordance with this Privacy Notice and applicable privacy laws. We implement appropriate technical and organizational measures designed to protect information against unauthorized access, disclosure, alteration, or loss. Data used for AI processing is handled in strict accordance with this Privacy Policy, and we implement robust security measures to protect against unauthorized access or data breaches. The AI functionalities are designed with privacy in mind, ensuring that all data processing activities are compliant with applicable laws and regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Your consent plays a crucial role in how we utilize AI technologies. We provide clear options for you to opt-in or opt-out of specific AI-driven features, ensuring you have control over your data. Where third-party providers process information in connection with AI functionality or other Services, such processing will be performed only for legitimate business purposes, in accordance with applicable agreements, applicable laws, and the purposes described in this Privacy Notice.
We commit to transparency in our use of AI technologies and will update this Privacy Policy as our use of AI evolves. For any questions or concerns regarding our AI integration and your data, please contact us through the provided channels.
With whom we share the information and for what purpose
We do not rent or sell any Personal Information. We may share Personal Information with the following recipients. In addition, Personal Information may be transferred as part of a corporate transaction, including a merger, acquisition, reorganization, financing, sale of assets, bankruptcy, or similar transaction. In such circumstances, Personal Information may be transferred to the relevant successor, affiliate, purchaser, or other entity involved in the transaction, subject to applicable privacy laws.
- our third party service providers engaged in providing services in connection with our Website or Services
- our third-party services for payment processing
- our subsidiaries and affiliated companies
- our auditors, legal advisers, consultants, professional advisers, and other service providers who assist us with operating, managing, evaluating, or improving our business processes and Services
- any potential purchasers or investors in the Company.
We may share Personal Information with these recipients for purposes including: (i) providing, maintaining, supporting, and improving our Services; (ii) storing or processing information on our behalf; (iii) assisting with business operations; (iv) performing research, analytics, diagnostics, personalization, and product development; and (v) complying with legal obligations or protecting our rights, users, and Services.
We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors). We will not store or collect your payment card details. This information is provided to our third-party payments processor whose use of your Personal Information is governed by their privacy policy. All payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover PCI-DSS requirements help ensure the secure handling of payment information.
The payment processors we work with are: PayPal. Their Privacy Policy can be viewed here.
We may also disclose Personal Information, or any information you submitted via the Website if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies (including our agreements), including investigations of potential violations thereof; (iii) investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our affiliates, our users, yourself or any third-party; (vi) for the purpose of collaborating with law enforcement agencies; and (vii) in case we find it necessary in order to enforce intellectual property or other legal rights.
International transfer
Since we operate globally, it may be necessary to transfer data, including Personal Information, to other countries than the country in which the information was collected.
Adhering to the latest international privacy and security standards, we process and store data on Microsoft Azure data centers, located in the EU, the USA and South Africa. Clients may choose their preferred hosting location to align with their operational or regulatory requirements.
When transferring Personal Information internationally, we take appropriate measures to ensure that such transfers are conducted in accordance with applicable privacy laws and appropriate safeguards. These safeguards may include relying on adequacy decisions, contractual protections, or other legally recognized transfer mechanisms.
By using our Services and providing information to us, you acknowledge that your Personal Information may be transferred, stored, and processed in countries other than the country where you reside, subject to applicable privacy laws and appropriate safeguards.
Retention of information
We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Notice, provide our Services, maintain business records, resolve disputes, enforce agreements, protect our legal rights, and comply with applicable legal and regulatory obligations.
Retention periods are determined based on factors including the nature of the information, the purpose for which it was collected, the sensitivity of the information, applicable legal requirements, and our legitimate business needs. When information is no longer required, we will take reasonable steps to securely delete or anonymize it.
We may update, correct, complete, or delete inaccurate or incomplete Personal Information where appropriate and in accordance with applicable laws.
Your privacy rights
Certain jurisdictions provide Users with certain statutory rights to their Personal Information. Subject to exemptions provided by law, and with proper identification, you may have the right to certain actions to your Personal Information such as:
- Depending on your jurisdiction and subject to applicable legal limitations, you may have rights regarding your Personal Information, including the right to access, correct, update, delete, restrict processing of, or request a copy of your Personal Information. For example, if you believe that your Personal Information is incorrect, you may ask to have it corrected or deleted)
- Right to see what Personal Information about you we have
- Right to request that we erase Personal Information about you (subject to any other legal obligation that may require us to keep that information)
- Right to restrict us from processing Personal Information pertaining to you (for example, you may request that we will stop using or sharing your Personal Information with third-parties), and
- You may also have the right to request portability of your Personal Information, object to certain processing activities, or withdraw consent where processing is based on consent, subject to applicable law.
If you wish to exercise any applicable privacy rights, please contact us at info@cemantica.com. We may request additional information to verify your identity and protect against fraudulent requests. We will respond to requests in accordance with applicable privacy laws. When handling your request, we will ask for additional information to confirm your identity (which may include Personal Information). However, please note that if you choose not to allow us to process your Personal Information, we may be prevented from providing our Website.
Please note that these rights are not absolute and may be subject to our own legitimate interests and regulatory requirements.
If you have concerns about how we handle your Personal Information, we encourage you to contact us first so that we can attempt to resolve your concern. You may also have the right to submit a complaint to your applicable data protection authority.
If you are not satisfied with our response or believe we are collecting or processing your Personal Information not in accordance with the laws, you can file a complaint to the applicable data protection authority.
Links to third party websites
Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s website. We strongly advise you review the privacy policy of every website you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party websites or services.
Children’s privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect Personal Information from children. If you believe that a child has provided us with Personal Information, please contact us so that we can take appropriate action.
Contact us
If you have any questions about this Privacy Notice, please contact us:
By email: info@cemantica.com
By visiting the "Contact us" page on our Website.