Customer centricity is one of the most prominent areas of lip service and corporate self-assessments that don’t match customers’ reality. The Customer Institute provides an independent view of such realities and help holding organizations accountable and honest in their commitment to customer centricity.
The Customer Institute is an independent global organization. Experts, practitioners, authors, and educators from the field of customer centricity make up our board of directors as well as the much larger group of contributors to our research and tool development.
Customer Institute