Who We Are
Cemantica | Sales & Marketing Director
As a marketing strategist, with more than 20 years’ experience in highly innovative marketing environments, Esther is convinced that a customer focus and digital transformation are the key drivers to support successful and long-lasting change within an organization.
Throughout Esther’s international career, her passion is to drive companies to innovation and success through pinpoint positioning, brand awareness and efficient marketing programs. Esther believes in the power of Customer Experience to shape marketing & sales strategy and operations to make a difference in competitive markets.
Focusing on the Customer Experience, aligning it with your Business strategy and adopting an “Outside-In” approach, isn’t just a “nice to have” or a separate project owned by one department; it has real and measurable business outcomes. And if we consider why it sounds so simple to align your business transformation goals with your customer experience ambitions, it’s because there are multiple examples of the same source.
Let’s look at how common challenges, faced by both senior management, employees and of course customers crossover, impact one another and therefore if you solve any of these, you face a win-win-win situation.
• High customer satisfaction• High number and quality of customer references• Low customer effort required (reduced frictions)• Positive customer interactions• High customer loyalty and advocacy• Better and more personalized ways to communicate and engage with customers • Deeper insight into how your customers experience your brand versus how you think they do• A better picture of customer complaints and a clear path to resolving common issues• Reduce fragmented and siloed approach to customer engagement with all teams working together • Extend initial customer strategy sessions from a “sticky note” approach to a joined up and adopt customer experience best practices
In the conversations I have every day with prospects and customers, I hear similar challenges and while it’s never great to hear of issues and problems, I know from our experience that because CX and EX approaches are levers to long-lasting business transformation, there is a clear way forward.Contact me today if you would like to discuss how the Cemantica platform, together with the support of our CCXP consultants will help you with the right customer experience approach.
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Let’s make this happen.
Bring your Customer Experience strategy to life with Cemantica
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